Hope they change the slogan

August 14, 2008

Is nothing sacred?

A Los Angeles fixture, the 99 Cent Only Store, will be raising prices on some items, voiding their long-standing slogan of “Nothing Over 99 Cent, Ever,” and breaking the hearts of some 99-Cent loyalists.

The chain, which opened in the Westchester section of Los Angeles exactly 26 years ago Wednesday, said the business lost about $1.5 million last quarter.

With rising costs and the sluggish economy, the store said it is forced to raise some prices, KNBC’s Doug Kriegel reported.

I was helped along the path to cynicism when, as a child, I discovered that not everything at the five and dime (which, for some reason, we called “the dime store”) cost just 5 or 10 cents. Some things were even over $1.


2 Responses to “Hope they change the slogan”

  1. Bob G Says:

    MY path was slightly similar…I became disenchanted when the old 5 cent “grab bags” went up to a whole QUARTER!
    Then I knew…nothing was sacred any longer.



  2. Harl Delos Says:

    Stores like Dollar General have some items that are $3 and $5, and some are strange prices like 3 for $7.

    One of the other chains, though, has only dollar items – and they aren’t $1, either, they’re 94c.

    Plus 6c sales tax.

    It’s surprising that they don’t put big signs in the window, showing that it’s $1 after sales tax. Six cents ain’t much, but sometimes, it doesn’t take much to win a customer.

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