Pizza the action

September 5, 2008

Oh, brother:

A pizza chain is no longer calling its large pizza, breadsticks and soda special the Big Ten Bargain after lawyers from the Big Ten Conference complained.

Bloomington-based Pizza Express is changing the name of the combo to the Big Bargain.

I understand about trademarks, really, and why big companies feel compelled to fight the “little guys” — if you just let it go, there will be others, and you could end up seeing your brand name turned into a generic, and there go millions of dollars wasted in putting the brand into the public consciousness. But some of the brand harassments are sillier than others and this one is, well, just too cheesy for words.

Advertisements

One Response to “Pizza the action”

  1. Bob G. Says:

    …And it smells like EXTRA anchovies as well.

    😉

    B.G.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: